Who & Why

Swim Feral was founded by Jamima Latimer and Sonya Moorhead. They are both artists with a cold water habit and made friends swimming together in a dam on top of a blustery hill in the Yorkshire moors.

Swim Feral are planning cold water projects that will inspire people to reconnect with themselves, place and each other through liquid landscapes, art and performance. They also want to make the outdoor changing experience a bit more comfortable - that's why they designed the Turtleback bag!

 JAMIMA:

I started outdoor swimming about 3 years ago. I go pretty much everyday, all year round. I love it, its kept me sane through some tough times and brought me plenty of brilliantly bizarre and joy filled times.

Nearly three years ago Sonya had the idea to do #januarydailydip - swimming everyday in January to raise money for displaced and homeless people. We raised a lot of money and had a lot of (freezing and challenging) fun doing it. We were amazed how many people supported us and how many people wanted to join in.

As well as raising money for a great cause the experience inspired two things in me:
  • to encourage more people to connect with the natural world and experience how incredible it feels and the benefits it brings.
  • to make a wild swim bag I could get changed in!

Swim Feral is the result.

If you swim outdoors you will know there are practicalities around getting changed - especially in winter.

All too often I found myself balancing on a plastic bag while trying not stand on the freezing cold ground attempting to pull a stubborn swim sock off with slightly numb hands! This got me thinking - I need a bag that I can stand on, get changed in and that is big enough to fit all my clothes in. I checked if any already existed, I found wetsuit mats but they weren’t ideal; I have to walk to my swim regular swim place and didn't want to carry more stuff. I needed a bag/mat combo which is comfy to carry as well.

I design and make inflatable sculptures in my other life. So I just did what I always do, I got on with it and made myself a bag. Then my swimming mates wanted one and the feedback was great! I showed my triathlon friends and they were very enthusiastic too.

The result is the The Turtleback Bag.

I've spent the last year testing it out and adapting the design. It resembles a big protective shell, it takes care of all your gear and even acts as an extra layer against the elements across your back. (... also turtles are incredible swimmers and live till they are ancient!).

There isn’t another bag like this.

SONYA:

I grew up beside the sea and spent most weekends and long summer holidays mooching around on beaches with my sisters and friends. I was always the one who got in the water first. I absolutely love salt in my hair and pretending to do synchronised swimming. I've swum in lots of beautiful places over the years, I'm a strong swimmer but I am not wild. I'm probably overly cautious about depth and the "get out" plan. I'm also not a mad fan of seaweed or jellyfish.

Since moving to West Yorkshire and finding my swimming tribe, I've pushed against my comfortable limits and now do all sorts of feral swims I never thought possible. I even won the local outdoor swimming race last year - The Lee Dam Dash!

I came up with the #janaurydailydip in 2018 to relieve my increasing anxiety about the UK's homelessness crisis and the humanitarian suffering I could see on all my news feeds. I'm really proud of the totals we have raised so far and how the JDD team has grown, but there is still plenty to do.

In my other work I do a lot of project management, marketing and communicating. Jamima and I have talked a lot about Swim Feral as a vehicle to support the outdoor swimming movement with a really good product. We also want to champion the health benefits, especially for women, of immersing yourself in cold watery landscapes.

I also love my own Turtleback bag; it's the original ruck sack prototype.

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