Who & Why
Swim Feral was founded by Jamima Latimer and Sonya Moorhead. They are both artists with a cold water habit and made friends swimming together in a dam on top of a blustery hill in the Yorkshire moors.
We absolutely LOVE swimming outdoors and we design swim gear that makes cold water dips more comfortable. Our products are made locally by people who care and the sustainability and integrity of these products is a vital part of who we are.
We also want to make the outdoor changing experience a bit more comfortable - that's why we designed the unique Turtleback bag!
As well as raising money for a great cause the experience inspired two things in me:
- to encourage more people to connect with the natural world and experience how incredible it feels and the benefits it brings.
- to make a wild swim bag I could get changed in!
I design and make inflatable sculptures in my other life. So I just did what I always do, I got on with it and made myself a bag. Then my swimming mates wanted one and the feedback was great! I showed my triathlon friends and they were very enthusiastic too.
The result is the The Turtleback Bag.
I spent about a year testing it out and adapting the design before we launched back in February 2020 (a mere three weeks before a nationwide lockdown…). Since then we’ve seen our Turtleback crop up on river banks and beaches all over the world. We’re hugely proud of what we have achieved so far and we’re busy dreaming up new products and future projects that will inspire people to connect with themselves, nature and each other through our beautiful cold water landscapes.
Since moving to West Yorkshire and finding my swimming tribe, I've pushed against my comfortable limits and now do all sorts of feral swims I never thought possible. I even won the local outdoor swimming race last year - The Lee Dam Dash!
I came up with the #janaurydailydip in 2018 to relieve my increasing anxiety about the UK's homelessness crisis and the humanitarian suffering I could see on all my news feeds. I'm really proud of the totals we have raised so far and how the JDD team has grown, but there is still plenty to do.
In my other work I do a lot of project management, marketing and communicating. Jamima and I have talked a lot about Swim Feral as a vehicle to support the outdoor swimming movement with a really good product. We also want to champion the health benefits, especially for women, of immersing yourself in cold watery landscapes.
I also love my own Turtleback bag; it's the original rucksack prototype.
Keep informed of future Swim Feral projects and products. We promise we will only contact you when we have something we are proud to share.